assessment - Targeting + Positioning

after the research of marketing,

i generated into 4 steps:

1. Analysis marketing opportunities
(Target Audience, demand measurement.)
 

2. Selecting target markets
(Market segmentation, positioning, targeting and

strategies)

3. Developing Marketing Mix

4. Managing the marketing effort

 

To target the audience, we can analysis via:

• Geographic
  e.g: nations, provinces, regions, cities or districts…

• Demographic
  e.g: age, sex, family size, income, occupation, education...
  
  
•  Psycho-graphic
  e.g: Social class, Lifestyles (goods they buy), personality…
  
  
•  Behavioral
  e.g: consumer knowledge, attitude, use or response to a product…