Saturday 8 January 2011

assessment - the Marketing Mix



I have learn from the marketing mix research,
and the following points are my point of view
of marketing mix:

• The set of controllable marketing variables 
that the company blends to produce the 
response it wants in the target market

• It consists of everything the company 
can do to influence the demand for its product.
Marketing is the process of planning and executing 
the conception, pricing, promotion, and 
distribution of goods and services to create 
exchanges that satisfy individual needs and wants 
and organizational objectives.
you need to choose the appropriate and
effective digital marketing mix to deliver your business.
such as effective video and website pages.

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