The first blog about my research and summary of
my role in the digital marketing project!
the tasks i need to achieve are
-Targeting
-Positioning
-SWOT
-The Marketing Mix (4Ps)
Our business is an independent cinema - Silver Screen.
Because of the reputation of independent films and
the changes of technology, we need to build up a new image.
We will use the new media such as Facebook group,
mobile application and new website to let our target audience
to achieve the information and share with their friend instantly.
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