Yelp

'Yelp is the fun and easy way to find and talk
about great (and not so great) local businesses'

Comparing with other methods to increase our credibility,
i think the benefit of Yelp is you can get the feedback instantly and
accurately from the user on the internet.

homepage

user review page

Page for writing a review



slight background research of Yelp:

1. Yelp was founded in 2004 to help people find great
   local businesses like dentists, hair stylists and mechanics
   
2. As of December 2010, more than 41 million people visited
   Yelp in the past 30 days
3. Yelpers have written over 15 million local reviews,
   83% of them rating a business 3 stars or higher
4. In addition to reviews, you can use Yelp to find
   special offers, lists and to talk with other Yelpers
5. Every business owner (or manager) can setup a
   free account to post offers, photos and message her customers
6. Yelp makes money by selling ads to local businesses -
   you'll see these yellow, clearly labeled "Sponsored Results" around the site
7. Paying advertisers can never change or re-order their reviews
8. Yelp has an automated filter that suppresses a small portion of reviews -
   it targets those suspicious ones you see on other sites
9. You can Yelp on your phone at http://m.yelp.com,
   or use Yelp for iPhone, Yelp for BlackBerry, Yelp for Palm Pre,
   and Yelp for Android
10. The Weekly Yelp is available in 42 city editions to bring you
    the latest business openings & other happenings

comparing yelp with the traditional online survey,

yelp is not only letting people to write a review, but also

it is a social-networking.
more interaction with the audiences.