independent audience(B)

continue second part of indie audience,
there is a website which giving a guideline
about building up an indie audience.
but i think the concept is similar to
our strategy.

1.    PR in the Heartland.
Get every main person who worked on your movie
to tell you what their hometown is. Then, draft up
a general press release, customize it for each production
member who is from a small hometown and start
contacting their local papers. Small towns love this
kind of stuff and they will glady rally around you.
Plus, you’ll get some great quotes, and press clippings
to use for the bigger papers and markets.

2.    Screenings.
Host screenings everywhere you can and make sure to
TALK to your audience, and introduce the film, and
do a Q&A session afterwards. And do it ANYWHERE!
Coffee shops, libraries, someone’s basement; just get
a crowd and show it! Then, after, interview people
and have them talk about what they liked about your project.
Get it on VIDEO. Just like the big guys do, you’ve seen the ads.

3.    Build a website.
It doesn’t have to be fancy, in fact,
it can be extremely simple! The important thing is
people have a place to go to find out about your film,
who is in it, where they can see it, what is is ABOUT.
You get the idea. Build a FiveSprockets project folder
while you are at it, and get insider feedback and commentary!

4.    Make a trailer
and post it everywhere. It’s FREE advertising.
Put it on your website, Facebook, YouTube,
FiveSprockets, anywhere and everywhere people
can watch it and fall in love with it.

5.    Have a premier. Since more and more theatres are going digital these days,
you can just call them up and say “I want to have a movie premiere.”
Work out a deal where you can guarantee a set amount
of people so the theatre makes some cash and you can screen your movie.
Invite the actors, take some photos, talk afterwards.