further understanding

i did some research about targeting and marketing mix today.
and i found this on
http://www.consumerpsychologist.com/cb_Segmentation.html



this figure is quite useful which simply
explain how targeting and 4Ps work.


This website give me deeper understanding about
4Ps and targeting.

Targeting is

•Design strategies to build the right relationships with the right customers.

•Identify the parts of the market that it can serve best and most profitably.